10 Reasons to Make Facebook Marketing a Major Focus

Your customers and prospects are on Facebook – and they want to buy from you. If you’ve fallen into the trap of thinking that somehow, your business can’t benefit from a solid Facebook marketing strategy – or you’ve been resisting for some other reason, then it’s time to step up to the plate.  You’re missing out on a world of opportunity – and profit. Facebook Marketing  ≠ Ads and Posts… it’s so much more! Facebook is a marketing channel – like advertising on TV, radio, magazines, or even Google search.  But it’s WAY more effective.  How so?  Facebook is: Popular – Lots of people There are 1.3 billion active users every month1 , making it the most trafficked social network in the world, and the second most popular website (after Google).  Even business-to-business (B2B) companies sell to people, and people login to Facebook. Predictable – You know where to find them Unlike people tuning into a specific TV show, reading a certain magazine, or searching for a particular keyword, people come back to the same place every day. Precise – You know how to target them Facebook lets you target people with extreme precision – based on demographics, location, work history, purchase history, interests, and more.  If you want to get your message in front of corporate executives who live within 25 miles of Chicago and own a Lexus, you can.  This type of powerful targeting has never before been available to the masses – for free. Powerful – You can interact with them any way you want Think beyond ads and posts to maximize your returns.  Run contests, create events, conduct surveys, show videos, make offers, bring people back to your website.  With all of the capabilities available to you on Facebook these days, your biggest limit is your imagination. Actionable – You can inspire immediate action It’s easy for customers and prospects to click their mouse (or tap their screen) and take the next step with you. Comprehensive – You can use all types of media By “types of media”, I’m not just talking about images, video, text, audio – all of which you can use.  I’m talking about how Facebook combines the major types of media categories – owned, earned, paid – into one platform.  You can interact with your community of people on Facebook (owned), inspire them to share your content (earned), and laser target people with ads (paid).  The best part is that the more you do in any one of these areas, the more successful you will be in others.  Building your community extends your viral reach; and people are more inclined to click on ads from people (or companies) they’ve heard of, etc. Sustainable – Your presence can grow without you For almost every other form of marketing, once you stop paying for ads or posting frequent content, your customer engagement ends immediately, or nearly so.  By building your presence on Facebook, you are investing in an asset that you can continue to use over time.  Built right, your fan page content and followers can even continue to grow without you! Easy to Start – You can get started fast While you’ll see the best results by outlining and executing a full Facebook strategy, it’s easy to dip your toe in the water with a fan page, contest, or simple ad campaign. Trackable – You can analyze results Use Facebook’s built-in analytics to see community growth and engagement, demographic data for your audience, conversion stats for your ads, and more. You’re Not Alone – You can hire experts Facebook is powerful, and...